Protection
Cover that's sized to your life and budget, so you're protected without paying for what you don't need.
- Health & hospital plans
- Life & critical illness
- Policy check-ups
Financial advisor · AWM Group
99 problems?let's make suremoney isn't one.
I help busy 25–35s in Singapore get properly protected without overpaying, and set their money up to grow.
Pick a time that suits you. Takes 1 minute, no messages needed.
or start with a free guide
What I can help with
Advice that starts with your life, not a product.
Before we talk about any policy or investment, I want to understand where you are, what you're working toward, and what keeps you up at night.
Investing
Once you're protected and saving, we set your money up to grow, matched to when you'll actually need it.
- Goal-based planning
- Regular investing
- Quarterly updates
Retirement
Checking that CPF, savings and investments add up to the retirement you actually want.
- CPF & retirement income
- Gap check
- Yearly reviews
About me
Hello! I'm Alicia.
I'm a financial advisor with AWM Group and a 2x MDRT qualifier. I work with working adults and pre-retirees to make their money work harder: properly protected without overpaying, and investments set up to support their goals.
I love meeting new people, and that's a big part of why I do this work. My mission is simple: everyone I meet should leave feeling clearer and more confident about their financial future than before we crossed paths.
2x MDRT qualifierAWM Group1.5 years advising
MDRT, the Million Dollar Round Table, is a global association of top-performing financial professionals.
See my AWM Group profileSecretsThis is my cat, napping as usual. He knows all my secrets.
How it works
No pressure, just clarity.
No forms to fill and nothing to buy upfront. Here's how we'd work together, and what you walk away with at each step.
Step 1 · free
Coffee chat
A relaxed chat to get to know each other, and see whether there's real value I can add for you.
You getA clearer picture of where you stand.
Book your chat →Step 2 · free
Policy summary
I summarise the policies you already have and look for areas to optimise. If it's all in place, I'll tell you honestly.
You getA one-page summary of your cover.
Step 3 · your call
Your plan
If there's room to improve, I share my recommendations and explain why. The decision is always yours.
You getOptions that fit your life and budget.
Step 4 · ongoing
Ongoing care
A review every year and investment updates every quarter, so your plan keeps up with your life.
You getSomeone in your corner.
Not ready to chat yet?Start with a free guide, or follow along on my Telegram channel. No pressure either way.
Who I help · free guides
Where are you right now?
Pick your stage for a short, free guide: the key things to know, your next steps, and the common mistakes to avoid.Checked against the latest Singapore rules.
Join my Telegram channel, alicia gotCHOAWhere I share my money insights and lobangs. New guides land there first.
Kind words
What clients say.
HAHAHAHA hihi alicia. u have proven knowledgeable and also capable in what u do so it wasnt hard for me to entrust u with my financial planning🫶🏻 all the best and lets work hard for the future together💪🏻
Glad to have you taking over my policies since it’s easier for me to communicate with you .Thanks for being patient and help me with my claimings as well even though there’s a “hiccup” with one of the claimings 🤪
Thanks too for being responsive and explaining my policies without any pressure when i dont understand them .HAHAHA .
Really appreciate your dedication ! 🩷
Adulting has been a really tough journey for me, and I never knew what kind of insurance to buy. Meeting Alicia made things much easier - she took the time to explain all those insurance terms I could never comprehend. She always tries to break things down in simple, layman terms so I can truly understand.
Shared in clients’ own words, names are shortened for privacy. Everyone’s needs are different.
FAQ
The questions people are too polite to ask.
Something else on your mind? Just ask me on Telegram.
Is the first chat free?
Yes. The coffee chat is free, and there's no obligation to buy anything.
Will you pressure me to buy something?
No. If there's room to improve, I'll share my recommendations and explain why. If you're already well set up, I'll tell you that too. The decision is always yours.
Do you only recommend AIA products?
I represent AIA, so the products I recommend are AIA's. But I'll look at everything you already hold, from any insurer, and give you an honest view of where you stand.
What happens on the coffee chat?
We talk about where you are, what you're working toward, and what's on your mind about money. It's a relaxed 30-minute online call.
Do I need to prepare anything?
Nothing for the first chat. If you'd like a policy summary later, a list of your current policies helps, and I can show you how to pull them up.
I already have an advisor. Can we still talk?
Of course. I'm happy to give a second opinion on what you have.
Is my information kept confidential?
Yes. What you share stays between us, and is handled in line with Singapore's personal data protection rules.
Let's get your money sorted.
Pick a time that suits you and book a free 30-minute online chat. Prefer to message first? I'm on Telegram too.